Forum Events – June 2011 – Bali

The first APOT.Asia Forum agenda located in Bali and set for June 2011. Including APOT Chefs Competition, keynote & motivational Speakers, panel sessions, networking, Golf and much more.

  • Date: 1st 2nd 3rd June 2011
  • Location: Sanur Beach hotel, Bali


  • Registration desk open from 31st May 2011
  • Pick up and drop off by Aero Travel Indonesia
  • Don’t miss the welcome desk at the airport for you to get to know how to get their and what to do from arrival.
  • 1200hr open registration desk at the hotel lobby

1000 – 1700 – Registration
0600 – 1500 – Golf day – Max 20 golfers

  • Breakfast continental at the lobby
  • Lunch sponsored by Aero food Indonesia
  • For people who dose not play Golf – shopping tour – Leaving hotel 1000hr back to the hotel 1600hr

0800 – 1600 – APOT Chefs Competition
Chefs competition – Only Airline catering can be participated and to be held at the hotel Kitchen. International judging panel, with total three course meal prepared according to the airline requirements.

1900 – 2100 – Welcome cocktails and dinner at the hotel pool side / Beach with local entertainments

0800 – 0830 – Breakfast

0830 – 1230 – Key note speaker and Educational sessions

Welcome speech – Heather Cho Chairman APOT.Asia

  • Chief Guest address – Tourism minister of Indonesia
  • Key note speaker:  Emirsyah Satar – President & CEO – Garuda Indonesia – Renown as Turnaround King – He has won the “contribution to the Organisation” award 2010 at Asia HRD Congress.
  • Garuda Indonesia won Worlds most improved Airlines SKYTRAX award in 2010

Morning Tea

  • Azran Ozman – Rani – CEO AIR ASIA X – The world best low cost airline SKYTRAX award in 2009 & 2010. How AAX become the best of the best in a short period of time.
  • Entrepreneur Jason Lo – CEO – TUNE TALK – Asia’s fastest growing Mobile Company and what is the secret.

1230 – 1330 – Panel session

Masters discuss their business success and how to win awards

  • CEO – Travel Sector – Aero Travel Indonesia
  • CEO – Flight Catering sector – Sri Lankan Catering Services (Two Mercury award winner – 2011 – ITCA)
  • Legacy Airline – Etihad Airways (World Best First Class – SKYTRAX award in 2010) Head of Catering Services – Werner Kimmeringer
  • Low-Cost Airline – Director of Operations Air Asia X and Services Mr. Moses Devanayagam

1330 – 1430 – Lunch

Action station on the spot food preparation with networking opportunities

1430 – 1500 – New Designs and Trends by Leonard Hamersfeld – where the world heading when comes to new designs. – talk back presentation

1500 – 1600 – Educational Panel on-board and travel experience – with Pat Osborne Director of Sales Alpha Australia

  1. New food and trends for Airlines
  2. Is Frozen meals the way to go for Economy cabin and low cost services
  3. Why are more airlines not implementing the buy on board concept for the Economy cabin and have all pre book meals (no wastage, no complaints, 100% meal guarantee)
  4. Is food in the economy cabin still an important factor for modern airlines?
  5. Duty free on board how to grow sales, what is new in the way we sell?
  6. When the passenger returns and gives their experience details how do we capture and improve as per their views.

Panel members:

  • Azman Ahmad – Vice President, Sales and Marketing, Malaysia Airlines
  • David Young – Managing Director, Watermark products – Journey Group Plc
  • Odd Engerbertsen – Catering Services Specialist – Thai Airways
  • Lou Dalessio – In-flight product consultant

1600 – 1700 – Afternoon tea networking session Product presentation

Local Wine tasting HATTEN Wines during the afternoon tea and local snack tasting session

1800 – 2300 – Dinner hosted by Aero Foods Indonesia

Buddy buddy crazy dinner party by Aero Food Indonesia


Trade show and product display

Equipment, food, technology display by selected suppliers

1600 – 1700 – Chefs competition finals presentation

Display and showcase food prepared by airline chefs previous day (as how it happens at airline catering world)

1700 – 1030 – Group Picture

1830 till late – Closing dinner

Chefs competition award presentation

To register for the APOT.Asia 2011 Forum in Bali you must first sign up to for a free membership


For all reservations and golf booking enquiries, please contact the hotel directly using the following CONTACT FORM

Accommodation at Sanur Beach Hotel

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  • Group Name : Asia Pasific Onboard Travel
  • Period of stay : 31 may-4 June 2011
  • Hotel : Sanur Beach Hotel


  • Superior USD $83.00 net/room/nite
  • Deluxe Garden USD $94.00 net/room/nite
  • Deulxe Sea View USD $115.00 net/room/nite
  • Suite room USD $230.00 net/room/nite

Remarks : Nett Rates, for all market


  • Daily Breakfast for 2 person.
  • Rates are included 21% Tax and Services.
  • Welcome drink upon arrival.


  1. All room rates are net inclusive of 21 % Government tax and service charge.
  2. Check-in time procedure after14.00hrs and check out time before 12.00hrs.
  3. EARLY CHECK IN: 50% charge from the quoted rates will be applied for any early check in before 10.00 am.
  4. DAY USE: Up to 06.00 pm, 50 % charge from the quoted rates will be applied. If room held after 18.00 hrs, normal room rates will be applied.
  5. There will be NO complimentary room valid for this booking as the rate quoted already very special one.
  6. All payment will be on guest account therefore please submitting every individual guest’s credit card in order to secure the booking as well the rooming list.
  7. Not include laundry, mini bar, telephone services, room services

ACTIVITY (GOLF) at New Kuta Golf Course

  • Date : Monday, 01st June 2011
  • Time : 08.00 am
  • Min Person : 16 persons
  • Golf Course : New Kuta Golf Course

Rate Foreign Weekday: USD $120 net/person (18 Holes)

The above rates are already including Green Fee, Cart Fees, Caddy Service, Players Insurance and tax.

  • Name list : TBA
  • F&B Arrangement : include lunch + Transfer


Payment : 50% Down Payment will be required one Month before the Tournament The balance will be done on the day of the tournament.

Cancellation fees after confirmation will apply as follows :

  • Cancellation within 1 (one) week before the date of the event : 50% of the total Estimated budget.
  • Cancellation within 2 (two) days before the date of the event : 75% of the total Estimated budget.
  • Cancellation within on the date of the event : 100% of the total Estimated budget.

Chef Competition

Chefs need to apply for the Chefs Competition by filling in the entry form on the APOT.Asia website. To access the form you must first sign up to become a free member. if you have any questions you can contact

Application process

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    • All applicants must be qualified chefs / cooks, currently working for a recognized airline or an airline caterer.
    • All applicants must have approval from their management for all cost and liabilities.
    • Only white and plain plates should be used for sample presentation plates. Any logos other than sponsor’s plates will be disqualified.

    All applications must:

    1. Complete the Entry Form in English
    2. Supply with Menu description, ingredient list, recipes for all related (must be in metric units) menu items.
    3. All menu specifications should be included with pictures of the dishes.
    4. All pictures attached should be JPG format.
    5. If cooking method involved clarifications must complete in correct cooking terms.
    6. Proper spelling for cooking terms to be used.

    If the applicant is successful for the final round:

    1. Each individual or their companies must cover all Registration, related travel, accommodation other related expenses.
    2. All travel and personal insurance and liabilities must cover by the individuals or their companies. will not be able to take any responsibilities.
    3. All special equipment or tools to be supplied by the applicants

    The food presentation for the first round entry:

    1. All applicants must fill up the following entry form and send via email or by using the Entry Form on (The website entry form is available only to paid members – sign up now)
      • Full Name:
      • Preferred name to be called:
      • Age:
      • Nationality:
      • Passport Number:
      • Sex:
      • Postal Address:
      • Email Address:
      • Phone Number best contactable:
      • Second preferred contact number:
      • Your Establishment / Employer:
      • Establishment Address:
      • Immediate Manager:
      • Immediate Managers contact details:
      • Phone number:
      • Email Number:
      • Your entry theme (if any)
      • Declaration – The entry you submit to this competition was design and prepared by my self and produced by myself: YES / NO
    2. The applicants must produce all entries and if the entry submitted is not applicants own creation organizers hold rights to disqualify.
    3. Each competitor must supply with a balance 5 star 3 course (Starter, Main and Dessert) airline meal suitable for and economy class or buy on board.
    4. Each meal must be prepared hot or cold dish up appropriate dish and photographed (JPG) Then they must be clearly identify according to the meal type.
    5. All applications should be submitted to the following address via email.
    6. If the applicant selected for the final round organisors will request the hard copy of your entry for marketing and advertising purposes.
    7. Once applications submit to the above address organisors ( reserve rights to use these information for further marketing purposes.

    Selection procedure:

    Judges decision will be the last and no further explanation or complain will be provided to any concern applicants applications.

    Judging point system total points calculated from 80 as below

    1. 30 – Presentation.
    2. 20 – Correct cooking methods and taste explanation according to the recipe and description.
    3. 10 – Authenticity and originality.
    4. 20 – Realistic serving suggestions in the each cabin and cost description.

    6 highest scored finalists applicants will meet at the final round held during conference held on 1st to 3rd June 2011 in Bali, Indonesia.

    At The Location:

    • 6 Cooking Stations at the Flight Kitchen / Hosting hotel
    • Local caterer will organise local chefs to accommodate with competitors to familiarize local produce and other requirements.
    • Official Camera person will be their to take pictures of your dishes
    • Their will be a MC who will go through competitors dishes during the presentation, please provide enough details about your dishes to the person prior to the presentation.
    • AV and DVD facilities provided for you to use if necessary
    • 6 Flight Attendants to bring chefs and food to the stage on the day
    • Product sponsors will be sourced by the local caterer please send your product list to the nominated person ASAP.

    Final Round:

    • Five finalists will be participating at Alpha – competition to win the Trophy and the Asia Explorer package.
    • Competitors will accommodate with Local chefs from local caterer during the stay in Bali to assist with their local needs. (They will be introduced on the arrival)
    • Competition Briefing will be held at the Host hotel Lobby Lounge at 7.00PM on 31st May 2011.
    • Uniforms, and all related needs will be distributed at this time and all competitors and judges must attend to this meeting.
    • Competition will be held in (to be finalized) kitchen on 01st June 2011
    • Competitors must be reported to Nominated kitchen 0700hr
    • Competition starts at 0730hr
    • Competition finished at 1230hr
    • Competitors must lease with local nominated represented person re entry passes and related information regarding kitchen floor, equipment and other local information – (to be finalized and will communicate wit the finalists)

    At the Kitchen:

    *Competitors will be given Product Box with selected ingredients.

    • Competitors must use 80% of provided ingredients to set and design their menus and recipes.
    • Each individuals will be provided with a working station and ingredient box (list of ingredients will be provided to you once selected for the final round)
    • All competitors will be provided with a chef’s jacket for the presentation ceremony. Individual competitors must provided with black shoes and black pants
    • To use during the hot and cold cooking all chefs must bring their own uniform. These uniforms must remain no company logos or names.
    • All competitors will be given 5 hours to prepare and serve;
    • 3 x Three-course meal suitable for Economy or Buy On Board passenger
      1. One dish for tasting
      2. One dish for presentation at the award ceremony
      3. One dish for photographs.
    • All competitors will be provided with white china dishes at the day of the cook off.
    • All competitors will be provided with one small cart to carry prepared food to transport to the presentation ceremony. Organisers will take care of transportation.
    • First ½ hour Judges will explain process for the day and check station and bought ingredients
    • Basic stocks and equipments will be provided
    • Only competitors can be work in the kitchen
    • Cooking of all dishes 4 hours
    • Tasting and cleaning ½ hour
    • Hot cooking point table:
    • 30 points – Taste and innovation
    • 10 points – Preparation and cooking methods
    • 10 points – Personnel hygiene and food safety
    • 30 points – Practicality, presentation new plating ideas

    Products box:

    Competitors must use at least 2 products from each category of materials.

    Products in the product box:

    • Sirloin fillets – 1kg
    • Lamb back straps – 1 kg
    • Chicken thigh and breast 1kg


    • Sea Prince Abalone 300gr
    • Fillet of white fish 1 kg
    • Large prawns cleaned 1 kg
    • Cuttle fish 1kg


    • Fresh garden mix salad 500gr
    • Selection of root vegetables (carrot, Parsnip, onion, garlic and ginger) 1kg
    • Selection of Local vegetables 1kg
    • Baby potatoes 1kg
    • Pumpkin 500gr
    • Tomato 1kg
    • Lime 2 numbers


    • Abalone sauce 1can
    • Coconut cream 1lt
    • Egg 1dozen
    • Olive oil
    • Parmesan cheese 100gr
    • Basic ingredients – Flour, sugar, salt, pepper, oil seasoning etc

    Cargo Spices Products

    • RANDANG PREMIX 500gr
    • SAMBAL PREMIX 500gr

    Local Supplier

    • Chicken Stock 1kg
    • Fish Stock 1kg
    • Demi Glaze 1kg
    • Hollandaise Sauce 1kg
    • Herb Dressing Mix 1kg
    • Panna Cotta mix 1kg

    Dairy Products

    • Culinary Cream 200ml
    • Whipping Cream 200ml
    • Mozzarella 200ml
    • Cream Cheese 200ml
    • Butter 200gr

    A common market products table will be set up at the kitchen door for competitors to self serve. If need any products other than those supplied are required, competitors can bring along. Suppliers will supply the basic sauces and ingredients (best utilization of product to your creations will be an advantage). At the presentation, the competitor must explain individual dishes to the judges and the audience in English (Competitor can accommodate your own translator or a speak person if needed). One set of meal dishes will be photographed after the judging at the kitchen. These pictures will be shown to the audience at the final tasting and explanation session at the hotel.

    Cooking competition award presentation night

    Final judging and the presentation of the dishes:

    • Opening of the doors music playing light flashing
    • Judges entering to the hall funky music and lighting MC introduction and sit at the stage table. Judges will be accompanied by uniformed cabin crew members from Garuda Indonesia Airlines.
    • Competitors arriving MC introduction (big screen and display the previous day action and final dishes). All competitors will stand up in one line at the stage. Walk to the stage by uniformed cabin crew members from Garuda Indonesia Airlines, cabin crew carry the presentation tray.
    • First competitors introduce their dish and explain. (DVD pay with previous day activities)
    • Judges will give comments re competitors and competition. (10 minute per competitor max)
    • Audience will ask Questions after all competitor present their dishes (5 to 10 minutes)
    • Close for the afternoon

    At the Award presentation ceremony:

    • MC invite individual Judges to the stage and receive certificates and a gift from APOT.Asia. (Judges stay in the stage)
    • MC invite individual competitor to the stage and hand out the certificates of participation and a gift from And stay in the stage.
    • MC announces the winning price; invite Chairman to the stage
    • Chairman short speech and thanking to all parties, and invite major sponsors to the stage for the award presentation.
    • Chief Judge hand-over the final result to the Chairman and announce the winner major sponsor will hand-over the winning price.
    • Winner takes the price and speech and pictures with Chief guest, sponsors and Judges.
    • Close competition and ceremony.

Trade Show

Trade Show spaces are limited, please see below categories to be an exhibitor.

  1. Airline on-board equipment and design : Needs to be innovative and creative, please submit your application for board approval.
  2. Airline Food and beverage : Needs to be new and creative, please submit your application for board approval.
  3. Technology – innovative airline and catering : Please submit your application for board approval.
  4. Innovative Airline In-flight Services, Catering, Hotel, Travel and tours needs : Please submit your application for board approval.

Charges: Each exhibitor with one category – $100.00 USD

To register to become a trade show exhibitor you must first become a member of APOT.Asia – Membership is free. 

For additional exhibitor requirements or other exhibitor enquiries – power, AV equipment, furniture, manpower and other services requirements, please contact the exhibition hall directly by using this CONTACT FORM.

Exhibitors attending the Forum will be listed below : Coming Soon

Costings & Payment Information

APOT.Asia Bali Forum Registration Fee $100USD

This fee is paid to APOT.Asia via Pay Pal after filling in the registration form. The registration form can be found here : Bali Forum 2011 Registration. For any enquiries regarding this payment please contact APOT.Asia by going to the APOT.Asia Contact page.

Sanur Beach Hotel – Accommodation 

Accommodation Rates

    • Superior USD $83.00 net/room/nite
    • Deluxe Garden USD $94.00 net/room/nite
    • Deulxe Sea View USD $115.00 net/room/nite
    • Suite room USD $230.00 net/room/nite

Trade Show Exhibitors Fees

APOT.Asia Trade Show Exhibitors Registration Fee $100USD

This fee is paid to APOT.Asia via Pay Pal after filling in the registration form. The registration form can be found here : Trade Show Exhibitors Registration. For any enquiries regarding this payment please contact APOT.Asia by going to the APOT.Asia Contact page.

Sanur Beach Hotel – Exhibition Hall & Equipment Fees

Please contact Sanur Beach Directly for any information regarding this payment by going to the Sanur Beach Hotel Enquiry page.


Greetings from Aerofood ACS Indonesia. It is our pleasure to Welcome and support APOT.Asic1 for its first Forum in one of our paradise’s islands.

Bali has attractive surroundings both mountain and coastal areas, diverse tourist attractions, excellent international and local restaurants, and the friendliness of the local people.

S.Saptono - President Director, PT Angkasa Citra Sarana Catering Service

It is with great pleasure that we welcome the launching of Asia Pacific On-board Travel-APOT. Asia.

Korean Air recognizes the importance and high standard of In-flight Service industry in the region, thus we share the hopes and expectations to further improve the industry through APOT. Asia.

Please rest assured that Korean Air will provide full support and commitment for the success of the new organization. We trust that our valued partnership in the region will be enhanced through APOT. Asia forums and events.

Heather Cho, Korean Air

It’s appropriate that our Asia Pacific region is the launching pad for Asia Pacific Onboard Travel (APOT.Asia).

The growth in the Airline industry throughout our region is well documented and it’s now both timely and appropriate that APOT.Asia brings together local and international industry leaders and their organizations to meet and discuss matters of common interest.

Peter Smith, Alpha Flight Services

At a time when Asia/Pacific Region and Middle East lead the way in airline industry growth, it’s great to have APOT to facilitate a productive gathering of airline and related industry professionals. This will enable all of us to learn from industry leaders as well as from each other.

Sarath Fernando, Sri Lankan Airlines Catering

Asia and Pacific  region, being the fastest growing travel region in the world with China and India opening up to world travel requires strong networking opportunities.

The region has a lot to offer.

It has many established large carriers and new concept airlines like Etihad Airways with fast growth and new vision of air travel. On the other side low service airline creating new service standards and trends.

Werner Georg Kimmeringer, Etihad Airways

To have the event within Asia Pacific region will be more worthwhile since the target audience are all based here, Less time wasted to adjust time difference and so on when we travel long distance destinations.

Easier to adapt and understand local culture and mass market’s demand.

Great idea and it is perfectly timed where really needed programme like this for our region.

Shireen Chia, AirAsia Berhad

Hi guys, what a great idea and what a great timing – Having Asia Pacific organisation was needed for long time, we as European base Inflight product suppliers would love be part of the organisation to meet and learn how things happen in Asia and Pacific part of the world.

This type of organisation was needed for long time and it would not have come on any better time than this, well done APOT team we are behind you and we will give you the support you need from Frankanburg.

See you guys in Bali first week June.

Rüdiger Friedrichs, Frankenberg GmbH

Our region is the fastest growing within our industry and at the same time unique to other regions and areas.

This is a great venue and forum for all the participants to showcase their ideas, notions and know how,  we can discuss the way forward for the demands
that will be upon us in the years ahead.

Lou D'alessio, Alpha Flight Services

Congratulations on the setting up of This is very timely as Asia Pacific is the focus of the future of Travel industry.

The focus has to be aligned to meet the initial objectives of networking , synergy, educational for the better advancement of our mutual benefits in the sensitive Travel economy.

Philip Ho, Keisha Trading

I think having a forum on On-board Travel within the Asia Pacific region is a fantastic idea.

Being an independent business owner of an airline catering and food manufacturing company, I think it is important to talk to other people within in industry and having it all in one place, so close to home is ideal!

Ismail Hazif, Perth In-flight Catering & Pic Fresh

As the aviation Retail and Buy On Board sector matures and grows, I believe a need exists for a vehicle in our region though which the latest trends, latest products and most up to date news about our industry can be disseminated. The opportunity to hear and share ideas with others in the travel sector would also be of value.

The opportunity to meet with Airlines, suppliers, manufacturers, regulators and relevant subject matter experts and tackle some of the common issue that effect each of us is always invaluable.

Ian Bollen, Gate Gourmet Services & Inflight Logistic Services

The news of an assembly of an Asia Pacific On-board Travel organization ( seems to me to be most timely for the region and I would give it my full support.

Meeting on the Island of Bali which is ideally situated to host the APOT conference, Geographically perfectly situated to host visitors from the vast Australasian region.

Bob Ferguson, Former Senior Vice President Aircraft Catering Emirates

Since Malaysia/Thailand/Singapore/the Philippines/ Brunei/China/India/Australia and New Zealand have all taken steps to tap into the global Halal market. There is great potential for this region in developing and promoting the halal products and services for global market.

Statement of facts – The Halal products and services are gaining increasing acceptability among non-Muslims and created interest among food and non food producing countries – Muslim and non-Muslim.

Hj. Rafek Saleh, Malaysia Airlines

Asia – Pacific is referred to as the fastest developing region of the world meanwhile it also is a multi-culture region which incorporated with countries at different levels of development and living standard. In the light of that a forum that focusing on the regional issues and aiming to help the relevant parties to improve services quality and management efficiency is a great idea!

Le Thanh Binh, Noibai catering services Jsc

When it comes to the personalised “YES” Bali is the answer for the launching of Asia Pacific On-board Travel- APOT, with the spirit to build the foundation among On-board Travel Industry definitely will strengthening our professional and mutual benefits across the border not only Airline industry and In-flight Catering but also Travel Agent and Hotel Accommodation.

Bravo,… APOT Asia, and will always support.

Bambang Sujatmiko, Aerofood

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Jin-Hong Chung, Korean Air

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